Stellantis is preparing a nine-model product push aimed at the lower end of the new-car market, with each vehicle set to carry a starting price below $40,000.
The company’s chief executive has described affordable cars as a significant opportunity, placing pricing at the centre of Stellantis’ forthcoming model strategy.
The plan comes as carmakers face continued pressure to offer more attainable vehicles while managing the cost of new technologies and increasingly demanding regulatory requirements.
Stellantis has not detailed the individual models in the announcement. The strategy was reported by Motor1.
