Mazda hears Miata buyers' preference for lightness over battery power
Mazda’s MX-5 audience is signalling that a future Miata must preserve its low-mass, mechanical character, rather than move quickly to a battery-electric formula.
Topic: #MX5
2 storiesReporting and analysis grouped around #MX5.
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Mazda’s US sales rise in the latest month as MX-5 defies year-to-date decline
Mazda’s latest US sales result brought a monthly increase, with the MX-5 among the models moving against the brand’s broader year-to-date contraction.